Master Planner of 2018 Winter Olympic Games

BTA designed Alpensia Resort Village Chosen by International Olympic Committee to To Host 2018 Winter Olympics

IOC President Jacques Rogge recently announced the victory at the IOC’s session in Durban. It will be the first time a Korean city has staged the Winter Games and only the third time it will have been held in Asia.

In 2005, Brent Thompson Architects (BTA) master planned the concept for Alpensia with the express intent of enabling South Korea to win the right to host the Winter Olympics in Pyeongchang. Alpensia and its InterContinental and Holiday Inn resort hotels will serve as the host hospitality village for the olympics. Alpenisa’s ski jump facility, host of South Korea’s celebration fete on the evening of the announcement, will also serve as the venue for the Game’s opening and closing ceremonies.

Brent Thompson master planned Alpensia using BTA‘s “12 Elements of a Great Destination,” and one of GDW‘s primary master planning principles: “Endless variety within a distinct identity.” The design has wide appeal, extends stays and results in repeat visitation. Winter resort villages around the world were studied in detail, and special attention was given to Whistler, Canada, host of the 2010 Games. Thompson planned Alpensia based on the results of his research.

The Pyeonchang region narrowly missed winning each of the past two Winter Olympic votes, losing to Whistler in 2010 and the Russian Black Sea resort of Sochi for 2014.

This is one of the happiest days for our country, our people and millions of youth dreaming of winter sport,” Pyeongchang bid chief Cho Yang-ho told Reuters seconds after the announcement.

The Pyeongchang delegation in Durban cheered and chanted “Korea, Korea” after Rogge announced the decision. On Wednesday, Korea won an unusual outright on the first round vote.

Resort Architect | Destination design studio expert at master planning resort destinations people love, places that delight.

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Brent Thompson is expert in destination design: the master planning and architectural design of public places, including retail, resort, entertainment and town center destinations. Thompson has over twenty-five years of experience in architecture, concept design, master planning and urban design for a wide range of domestic and international clients, including every major entertainment company, with a rich portfolio of projects in the Middle East, Asia, Europe and North America. Thompson’s history is unique among architects. He was educated traditionally as an architect and planner, a course he followed in his first ten years of practice. He further had opportunity to live and work in Prague, where he was a founding partner of Architects’ Atelier Praha and refined his theoretical approach to architectural design. Upon his return to the United States two years later, he began a five year parenthesis, designing entertainment venues for most of Hollywood’s major studios. Entertainers are students of human psychology, and expert at the idioms of story telling and metaphors. Hollywood is extremely pragmatic in its approach, and places great emphasis on the “guest experience,” and Thompson emerged from that time a unique designer. Though now running a more traditional architecture and planning practice, he has learned to combine design theory with entertainment based pragmatism. His projects are media rich, multi-layered, metaphorical, expressive and culturally relevant. Perhaps more important, they work. He has throughout his varied career been involved in the pragmatic study of the way people use spaces, and the knowledge gained is the basis for each of his designs. He has further learned how to hear the vision of clients and to translate their vision into reality. Specialties Expert in retail, town center, resort, mixed-use, urban design and public space master planning and architectural design

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