Concept Design | Specialty Consultants

BTA Principal Brent Thompson has a wealth of Concept Design experience. Concept Design refers to the Big Idea, the Strategy, the Story. The Uniqueness and Greatness of a place.

Owners often request our consulting services to make their project exceptional. Our specialty consulting focuses on 4 distinct services:

  • CONCEPT DESIGN. Brent Thompson is an internationally recognized expert on destination design. Destination design refers to public places where people spend their leisure time, destinations that people consciously choose to visit. Examples include retail centers, resorts, town centers and public parks. Because of his expertise, he is often called upon to create design concepts that appeal to a wide variety of people, extend their stays [thus encouraging them to spend more] and gives guests plenty of reasons to keep coming back.
  • PROGRAMMING. Often requested together with Concept Design, Programming refers to determining the uses of a house or commercial facility that best meet the owner’s needs. The programmer, for example, suggests whether a house should have separate formal and informal living areas, or a combined, multi-use space. When programming a retail project, the types, sizes, mixes and locations of shops, local and national chains are listed and suggested. When programming a resort, we work to create activities that keep people visiting during the “shoulder” [typically Spring and Fall] seasons to create a true, 4 seasons resort.
  • INVESTORS’ PACKAGES. Typically this service is combined with Concept Design and Programming. We prepare a package of gorgeous renderings, rendered plans, image photos, text and diagrams to explain your project to investors, government officials, potential buyers or other stakeholders.
  • PEER REVIEW. With over 30 years of experience creating destinations, Brent Thompson is able to very quickly and objectively review, analyze and offer comments and suggestions regarding work done by others. A third-party review of a design’s conformance with your needs, desires and aspirations can often prevent a disappointment or a disaster. That house looks beautiful. Will it serve the needs of your growing family? Will ALL the shops in the commercial center you are building be easy to lease. Will they stay leased? The answer is often no, yet the problems are typically NOT difficult to fix.

The Hollywood and Highland [home of the Kodak Theater that hosts the Oscars,] for example, was an unmitigated failure. The owners immediately wrote down a $300 million loss on the project. Yet the design flaws are obvious and easily identified. We want every project to succeed. We can help you assure that yours will.

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Brent Thompson is expert in destination design: the master planning and architectural design of public places, including retail, resort, entertainment and town center destinations. Thompson has over twenty-five years of experience in architecture, concept design, master planning and urban design for a wide range of domestic and international clients, including every major entertainment company, with a rich portfolio of projects in the Middle East, Asia, Europe and North America. Thompson’s history is unique among architects. He was educated traditionally as an architect and planner, a course he followed in his first ten years of practice. He further had opportunity to live and work in Prague, where he was a founding partner of Architects’ Atelier Praha and refined his theoretical approach to architectural design. Upon his return to the United States two years later, he began a five year parenthesis, designing entertainment venues for most of Hollywood’s major studios. Entertainers are students of human psychology, and expert at the idioms of story telling and metaphors. Hollywood is extremely pragmatic in its approach, and places great emphasis on the “guest experience,” and Thompson emerged from that time a unique designer. Though now running a more traditional architecture and planning practice, he has learned to combine design theory with entertainment based pragmatism. His projects are media rich, multi-layered, metaphorical, expressive and culturally relevant. Perhaps more important, they work. He has throughout his varied career been involved in the pragmatic study of the way people use spaces, and the knowledge gained is the basis for each of his designs. He has further learned how to hear the vision of clients and to translate their vision into reality. Specialties Expert in retail, town center, resort, mixed-use, urban design and public space master planning and architectural design

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