Concept Design

BTA has over 30 years of CONCEPT DESIGN experience in all manner of projects. What do they have in common? Each project is successful because we have created places people love to be.

BTA has worked for virtually every major entertainment company in a variety of countries, cultures and continents. We have assembled, managed and worked within large teams on incredibly complex projects. We are a full service studio, but our focus is always on design – creating, executing and building great places.

Like our master planning work, our Concept Design work focuses on 3 primary goals:

  • The BIG IDEA. The Big Idea is the essence of your project – the road map for every subsequent decision.
  • The EXPERIENCE. We are an experienced based society. We want our needs met, but beyond that, we desire experiences that we can share, remember and repeat. We work to create places that make those experiences happen.
  • The STRATEGY. A property is typically purchased, often at a significant premium, based on its location, views and access. It is further purchased with a purpose – to make the owners money, to provide a place to raise their family, to create a weekend retreat. It was purchased with goals in mind. The Concept Design must help you achieve those goals.

How is a Concept Design different from a Master Plan? Master Planning focuses on the plan, the layout, adjacencies, phasing and configuration. The Concept Design, on the other hand, focuses on the look and feel of the place created, the architecture, landscape and interiors.

The Concept Design process provides the groundwork for the balance of the project. While Brent ThompsonArchitecture prefers to provide our client with a complete package of professional services, from property purchase to move-in day, we have special expertise in Concept creation. Many of our clients [primarily our international clients] engage us for this part of the design effort because of our expertise, and because we are team players that work well with others.

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Brent Thompson is expert in destination design: the master planning and architectural design of public places, including retail, resort, entertainment and town center destinations. Thompson has over twenty-five years of experience in architecture, concept design, master planning and urban design for a wide range of domestic and international clients, including every major entertainment company, with a rich portfolio of projects in the Middle East, Asia, Europe and North America. Thompson’s history is unique among architects. He was educated traditionally as an architect and planner, a course he followed in his first ten years of practice. He further had opportunity to live and work in Prague, where he was a founding partner of Architects’ Atelier Praha and refined his theoretical approach to architectural design. Upon his return to the United States two years later, he began a five year parenthesis, designing entertainment venues for most of Hollywood’s major studios. Entertainers are students of human psychology, and expert at the idioms of story telling and metaphors. Hollywood is extremely pragmatic in its approach, and places great emphasis on the “guest experience,” and Thompson emerged from that time a unique designer. Though now running a more traditional architecture and planning practice, he has learned to combine design theory with entertainment based pragmatism. His projects are media rich, multi-layered, metaphorical, expressive and culturally relevant. Perhaps more important, they work. He has throughout his varied career been involved in the pragmatic study of the way people use spaces, and the knowledge gained is the basis for each of his designs. He has further learned how to hear the vision of clients and to translate their vision into reality. Specialties Expert in retail, town center, resort, mixed-use, urban design and public space master planning and architectural design

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