Retail Projects

Urban Master Planner | Promenades Town Center Master Planning | "Endless variety within a distinctly unified identity," one of our primary master planning principles, creates a place appealing to a wide variety of people; a place enticing to them, whatever their mood or appetite; whatever the season, time of day or day of the week. The TEDA PROMENADES Master Plan exemplifies this principle. Our design makes a...

Town Center Architect | Phoenix Town Center Town Center Planner | The design of the TEDA Phoenix Center, with its asymmetrically sweeping wings contrasting with its axially aligned circles and ellipses, brings to mind the grand feathers of a Chinese Phoenix bird. Considered auspicious throughout China, the Phoenix is swift as it is light, beautiful in color, charming in song. The Phoenix is a sign of...

Town Center Design | Master Plan Mixed-use | BTA created two concepts for the Dagang Town Center using a charrette technique, developing both concepts in just a single week in order to facilitate our client’s extremely tight schedule. Both concepts combine an energetic, mixed-use town center with a quieter residential community that is both integrated with and separate from the commercial uses of the town center. The...

The Crown | Mixed-use Master Planning Mixed-use | From wooded hillside to an urban ring, the Shenfu Crown mixes urban living with a natural environment. The 843,000 M2 (9,075,000 SF) mixed-use center focuses on an enormous central courtyard resplendent in landscape, water features and featuring an enormous iconic central fountain. This green plaza is immediately adjacent to a heavily wooded hillside, and serves to stretch and...

Entertainment Architect | Entertainment Design | Warner Bros. Madrid Like most theme parks, Warner Bros. Movie World in Madrid, Spain, greets guests with a main street at the entry to the park. We based the design of this main street on California’s Hollywood Boulevard, and recreated such icons as the Mann’s Chinese Theater, home to the Academy Awards. Our research was thorough. In the case of...