We master planned the Alpensia Resort, the host of the 2018 Winter Olympics in Korea. We plan theme parks. We plan resorts. We plan universities.
We also master plan family homes and estates. We even planned a palace for the King of Saudi Arabia.
Every plan we create focuses on Experiences. On Success. On Living.
master plan |ˈmæstər ˈˌplæn| noun
a comprehensive or far-reaching plan of action.
The focus, however, of any good master plan is not on the physical aspects of the plan, but on the GUESTS that will use the plan, and on the EXPERIENCE they will enjoy once in the proposed place.
For our purposes, Master Planning refers to an actionable set of deliverables describing the essence of a place, its components, and its magic. Deliverables necessary for this description typically include a site plan, tenant plan, functional diagrams, bird’s-eye and POV [eye level] renderings, image photos and an economic strategy and feasibility plan.
Rearrange the pieces. Rethink. Incorporate proven new technologies. Make it better. Understand the goals.
Experience sells. Experience is the stuff that life is made of. The principles of experience design make magic.
Success matters. Successful projects are those that are approved, built, well-loved and profitable. They make Money.