Design Destinations. Experience. Brent specializes in master planning and creative design of places people love. He has extensive experience designing theme park, resort, shopping, entertainment and town center destinations. Brent has over thirty-five years of experience in creative design for a wide range of domestic and international clients, including every major international entertainment company. His rich portfolio of projects are spread among China, Korea and Japan, as well as the Middle East, Europe and North America.
Think Differently. Rearrange the pieces. Rethink. Incorporate proven new technologies. Make it better. Destinations are enormously complicated. Few designers understand how and why they work. Brent’s profound understanding of how and why, combined with his creative problem solving ability force him to Think Differently. To think better. Brent creates new prototypes for theme parks, resorts and experience-based destinations. Brent is one of the world’s foremost experts in rethinking destinations.
Create Experiences. Experience sells. The principles of experience design make magic and make money. The lessons learned designing for the world’s foremost themed entertainment companies make Brent expert in creating leisure and entertainment destinations. Experiences create places where people love to spend holidays, date nights, shopping outings and family days. Brent creates experiences.
Achieve Success. Success matters. Successful destinations are those that are approved, built, well-attended and profitable. In order to achieve these goals, the designer needs to understand the desires and ambitions of the owner, the government and the guests. Brent is expert at discerning and interpreting the needs and aspirations of each group of stakeholders. Brent’s focus is creating success.