Theme Park Resort Master Planning. The BIG Idea. The theme park’s theme. The RDE’s [Retail, Dining + Entertainment streets], resort hotels and rides and attractions. We and our extended team do it all, we have done it all.
Our approach is to start on the outside and work our way in. First we work to understand your goals AND your dreams. Then we create a BIG Idea that will help you achieve your goals and dreams. As we move forward, we get more and more detailed, solve more and more issues.
Do you go to a theme park to see the newest technologies or to see the smile on your child’s face? Successful parks create shared memorable experiences for you and your child, family, date or friends.
Something for everyone. Successful parks attract huge audiences. They do so by appealing to everyone, young and old, male and female, rich and poor, active and relaxed…
A theme park is a movie you can walk around in, where every detail is unique. Successful guest experiences are created by carefully designed places where every detail is part of the story.
A great theme park of themed destination engages all five senses. Only a physical place can have things to see, hear, touch, taste and smell.
Today’s guests are used to being constantly entertained. Successful parks are full of magical energy. Everything is a show. Of particular focus are queues, the least favorite part of any guest’s theme park experience. Make the queue part of the show!
Most design companies think hospitality is something for the operations team to worry about later. It isn’t. Hospitality starts with design. We think about every detail, every minute of a guest’s day in the park as we design.
Increasing the total spending per guest, both inside the park and outside the park, is critical to the economic success of a theme park resort.
Increasing the total number of guests who visit a park on an annual basis is the second key to theme park success.
Building a park that guests love while decreasing construction costs is the third key to success for a theme park owner.
The RDE [Retail, Dining + Entertainment street] is the economic engine for any successful theme park. Theme park guests and local visitors alike spend generously in RDEs. The RDE is typically outside the theme park gate. By placing the RDE in the center of the park, revenue generation is increased.
The Disney model, where guests buy one expensive ticket for a full day visit, works well for a tourism centered large park, but discourages locals from making frequent visits. By leveraging proven technologies to create a multi-gate park, the park becomes not a once a year or once in a lifetime destination, but a lifestyle destination that locals might visit multiple times per month. It now is great competition for “dinner and a movie,” with dinner in the RDE and the movie replaced by a visit to a single land.
By mixing Disney quality themed key features with a Tivoli Gardens [the famous Denmark park] style garden park, we are able to create a world class park on a local park budget.